The presentation of the agency to the client is a crucial moment for any marketing agency , since we are playing to get an account or not. How can we increase our success rate? Start by writing down these 10 tricks to make a good presentation to the client. 10 tricks to make a good presentation to the client Before you start: tell the customer what they want to know Before creating your agency presentation , my advice is to do an exercise in empathy and put yourself in the client's shoes. If you were him, what would you like to know about your future agency?
You will have to explain what you can do for him, how your way of thinking can help him, what your work dynamics are and what you can contribute with your experience. And all this must be clearly reflected in the presentation. 10 tricks to succeed with your client presentations Take care of the entrance. The first few seconds of a presentation are critical to capturing the customer's attention. Explain to him from the beginning that you are there to answer his problems. Do your homework . One of the most important things in an individual email list agency presentation is that it is tailored to each individual client. Try to get as much information about him as possible and understand what he needs from you. Be clear and concise . Endless client presentations not only bore the stones, but also give the impression that you are not clear-headed and are wasting your listeners' time. In general, it is recommended that an agency presentation never exceed 80 slides. Explain what you do . The agency presentation is much more than saying your name and a couple of facts about the agency. The key is to explain what you do in a concise and attractive way.
Tell why you are a different option . In an environment as competitive as advertising, differentiation is key. If you are able to communicate why your agency is unique, the client will know that you can also make their brand stand out in a crowded market. Explain what you believe . Dedicate a few minutes of your agency presentation to explaining your manifesto to the client. Being clear about your values ​​as a brand transmits security and personality. Always answer the customer's big question: why can we be useful to you? Remember that the client does not care so much who you are, but how you can help him solve his problem effectively. Includes quantifiable metrics . In the business world, a number is worth a thousand words. Ultimately your mission is to improve the client's business results, so tell them how you're going to do it in numbers. Be very clear with the conditions . Budget, deadlines, requirements, programming... they must be very clear in order to bring your collaboration to a successful conclusion. Prove what you say with facts including success stories. Ideally, they should be from companies in the same sector or with similar problems as your future client. New Call-to-action